Field note 01 Origin
From a brother's shadow to the fittest guy on the team
Soccer, football, hockey, baseball. How chasing an older brother built a lifelong obsession with preparation.
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Strength.Endurance.Connection.
Training logs, race reports, and the thinking behind the formula, straight from the people doing the work.
Meet the founderFeatured
Oliver Cookson
has never stopped training
Oliver grew up chasing an older brother across multiple sports, striving to be the most prepared on every team. After graduating college in 2025, he pivoted to triathlon, finished Ironman 70.3 Gulf Coast and 70.3 Musselman. This pursuit proved the importance of physical dedication and nutritional precision. Conduit exists to make you more capable—on the course, in competition, and in real life by channeling the utmost output in strength, endurance, and connection.
FounderLifelong athleteMusselman 70.3 · 5:09Hockey · Triathlon
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Field note 02 Endurance
The mid-ride realization that became Conduit Shift
Endurance athletes fuel during competition. Team-sport athletes never got the memo. That gap is the whole origin.
Field note 03 The rink
Road to Worlds: two World Championships, one year
HYROX Worlds and IRONMAN 70.3 Worlds in the same season. The founder-led campaign, followed in real time.
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